What do I put in the creative brief?
Here are our top tips for filling out a strong creative brief!
Brandon avatar
Written by Brandon
Updated over a week ago

What's the key to getting great creative copy from our team of professional writers? A strong creative brief. Every Ad needs a Creative Brief. No matter how many brains our Zombies eat, they’re not mind readers! 

Here are some brief tips to help us, help you!

  1. Give us the big picture.
    We need to know what you might take for granted. For example: What product/service/company are you promoting with this ad? What do you want the reader to do after they see the ad? What is makes your product/service/business stand out from the crowd?

  2. Who are you talking to?
    This might be the most important part of your brief! Who are the Zombies writing this Ad for? An Ad for a 55-year-old accountant in Perth, Australia has to read differently than an Ad for a 23-year-old influencer in Texas, United States, right? What’s their age, interests, hobbies, etc. We love meeting them through your Creative Brief and speaking to them through our words.

  3. Keep it on a need to know basis.
    Detailed, important, necessary information for your Zombie writer to complete your Ad...all good stuff. But, a brief that's longer than WAR & PEACE is not recommended. Ever read a menu that's so long you forgot what you were interested in ordering six pages ago? A (succinct...or should we say brief), but specific, creative brief gives your writer the tools they need to succeed.

  4. Link it up!
    Directing traffic from an ad to a landing page? Share the link, please! Is the landing page short? Maybe throw in a link to your company or product main page. Don't have a website? Connect us to the Facebook page! This makes it easy for our zombies to dig a little deeper, if needed, without delaying your order.

Want to preview the creative brief?  You can see what it looks like by going to this link (feel free to fill it out, just don't hit "submit" at the end).

When you order from our ad store, you will be provided a customized link to the creative brief that pre-fills your order number, email and a few other items.

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