Looking for a video sales letter script? Here's an example of a 5-minute script! Visit the AdZombies store to learn more about our Video and Radio Scripts

#1 ATTENTION-GETTING OPEN (big promise, proof, story, pose a question, pattern-interrupt)

PROMISE: One UNDERUSED and UNDERRATED tool is going to dramatically boost your business at a fraction of the cost simply because it comes naturally for your target clients to use...

PROOF: Check this out -- more than 250 leads at a crazy low spend of $2.07. Sorry, wait, NOT $2.07 PER lead. No. $2.07 TOTAL for 250-plus leads. Insane, right? It’s not gimmicky or “purchasing leads.” Again, it’s an underused, underrated tool that’s already available and that everyone in today’s digital world uses naturally.

STORY: In fact, I do this for a living and it even works on ME! When businesses I’m interested in deploys this, I bite. The other day, I was online and a message popped up talking about {{SUBJECT/HOBBY/INTEREST}} and I not only clicked on it, I got more interested in it, and eventually, I purchased. Know what? I’m glad I did because {{PRODUCT}} has been great!

QUESTION: Do you ever feel like you just can’t compete with the Digital Marketing spend of bigger companies?

PATTERN-INTERRUPT: Well… {{ACT LIKE A MESSAGE ON YOUR PHONE INTERRUPTED YOU}}... sorry about that, BUT, that’s a great example. THIS {{HOLD PHONE UP}} is your equalizer against those bigger companies.

#2 IDENTIFY THE PROBLEM (fully establish the problem, introduce hero/customer)

Tired of feeling like the Digital Ad Space is over-saturated and you’re unable to compete at a reasonable price?

#3 AGGRAVATE THE PROBLEM (facts, examples, demonstration, story, etc.)

The truth is, you’re right to feel that way. In today’s world, it seems the more you spend the more leads and clients you generate. Unless...

#4 PRESENT THE SOLUTION (introduce your product)

You dove into a space where all of those other Marketers are missing the boat. That’s what traditional Social Media Advertising -- wow, it’s weird to say the word “traditional” before Social Media Advertising -- anyway, that’s what traditional Social Media Advertising USED TO BE. It used to be the fresh new thing businesses weren’t willing to put money into. So, the rest of us were able to gobble up the marketplace. Now, we need a new outlet… Messenger! 

#5 ESTABLISH AUTHORITY (who are you and why should anyone listen to you?)

We’re Messenger Marketing Experts {{OR NAME & TITLE OF PERSON SPEAKING}}, and we’ve developed a system that not only utilizes the client & business growing power of Messenger BUT, we’ve put it on autopilot while sounding like a personalized, 1-on-1, BRANDED chat between your company and your next client.

#6 EXPLAIN HOW IT WORKS (provide the details, show the features and benefits, inoculate against known objections)

The best part about Messenger Automation is that it is deployed on behalf of your business 24 hours a day / 7 days a week / 365 days a year. People feel like you’re ALWAYS available, which builds trust and loyalty. Plus, the numbers behind Messenger are unbelievable.

  • 90% Open Rate… email doesn’t even get half that. 90% is MASSIVE.
  • Customers COME BACK to your business 3, 4, even 5X more than they otherwise would
  • Customers can OPT-IN while you’re sleeping at night or during your typical “Slow Time”
  • Every detail of your perfect client, your perfect avatar, is taken into account with Messenger
  • Your Social Media Ads become instantly more powerful than, here’s that word again: “Traditional” ones
  • And, of course --- this is a fun one --- get more 5-Star Reviews… wait for it… Automatically. Though it’ll feel like it’s AutoMAGICally. 😉

#7 MAKE THE OFFER (CTA #1: GAIN) (restate the benefits, sweeten the deal with a bonus, tell them what to do next)

In addition to how much growth Messenger Automation can generate, this is the coolest part about it: It’s 100% unique to your business, your brand voice, and your target consumer.

How do we know how to speak like your company? How do we know what your brand messaging is? How do we know how to connect with your target consumer?

WE DON’T… YET.

We learn how to do this in our FREE Discover Call with you. Simply {{CTA: HIT THE BUTTON BELOW, GIVE US YOUR NAME, EMAIL, ETC. OR WHATEVER IT IS YOU’RE HAVING THEM DO TO BOOK A DISCOVER CALL}} and let’s get to know each other!

#8 GIVE A GUARANTEE (eliminate any risk, tell them why they can't lose)

{{AD ZOMBIES DOESN’T HAVE THIS INFORMATION}}

#9 MAKE THE OFFER (CTA #2: LOGIC) (restate the benefits, remind them they can't lose, tell them what to do next)

Remember, the “traditional” world of Social Media Advertising is only going to get more saturated, MORE crowded… completely weakening the effect of your current Ad Spend. That’s why NOW is the best time to get in on Messenger Automation. It’s underused and remarkably underrated… yielding the highest benefit, the maximum amount of lead generation, for far less money --- or as Gary Vaynerchuk calls it: “underpriced attention,” which is where he says is the best place to invest money and it’s how he’s been able to build a massive following.

It’s amazing how FEW businesses are in the Messenger space. Again 250+ leads for a TOTAL of $2.07 -- NOT per lead. That’s ridiculous. That’s underpriced attention and THAT’S how your business breaks free from the oversaturated, overpriced cost of traditional Social Media Ads…

SO, {{CTA: HIT THE BUTTON BELOW, GIVE US YOUR NAME, EMAIL, ETC. OR WHATEVER IT IS YOU’RE HAVING THEM DO TO BOOK A DISCOVER CALL}} to set up your FREE Discover Call with us.

#10 GIVE A WARNING (inject scarcity, deadline, remind them of the cost of not taking action, etc.)

We can only offer {{DEAL}} to the first {{NUMBER}} of businesses who set up a Discover Call. The reason being, we can’t run the risk of over-saturating the Messenger market. We want to keep it clean so that it yields the MAXIMUM results for whichever businesses we work with.

We’re serious. This is precious, remarkably affordable attention that we don’t want to mess with nor just hand over to any business willing to take advantage of it. That’s not how we work.

#11 MAKE THE OFFER (CTA #3: FEAR) (last chance, FOMO, final reminder, etc.)

SO, the next {{NUMBER}} to {{CTA: HIT THE BUTTON BELOW, GIVE US YOUR NAME, EMAIL, ETC. OR WHATEVER IT IS YOU’RE HAVING THEM DO TO BOOK A DISCOVER CALL}} and set up a FREE Discover Call with us will reap the rewards of MAXIMUM leads for the lowest spend AND the lowest cost of doing business with us, Messenger Marketing Experts.

DO NOT miss this opportunity. {{CTA: HIT THE BUTTON BELOW, GIVE US YOUR NAME, EMAIL, ETC. OR WHATEVER IT IS YOU’RE HAVING THEM DO TO BOOK A DISCOVER CALL}} to set up your FREE Discover Call with us.

#12 SOCIAL PROOF [OPTIONAL] (close with customer stories/testimonials, intersperse throughout video, include on page)

{{AD ZOMBIES DOESN’T HAVE THIS INFORMATION}}
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