Instagram ad placement works very similarly to Facebook ad placement - in fact you can setup Instagram ads using the Facebook advertising system or within the Instagram App (to promote an existing Instagram post).
There are a few requirements to meet before promoting directly from the Instagram app:
- You need to convert to a Business Profile on Instagram.
- You need to be an Admin of the Facebook Page connected to the Instagram account.
- You need to follow Facebook's Advertising Policies.
After the above requirements have been met, here are the steps:
Select the post you want to promote
Find the post you'd like to promote and click on the blue "Promote" button.
Choose an ad objective
( Visit your Website / Call or visit your business )
Finally, set your action button, audience, budget and duration.
A full guide to Instagram Ad placement can be found here.