Instagram ad placement works very similarly to Facebook ad placement - in fact you can setup Instagram ads using the Facebook advertising system or within the Instagram App (to promote an existing Instagram post).

There are a few requirements to meet before promoting directly from the Instagram app:

  • You need to convert to a Business Profile on Instagram.
  • You need to be an Admin of the Facebook Page connected to the Instagram account.
  • You need to follow Facebook's Advertising Policies.

After the above requirements have been met, here are the steps:

Select the post you want to promote

Find the post you'd like to promote and click on the blue "Promote" button.

Choose an ad objective

( Visit your Website / Call or visit your business )

Finally, set your action button, audience, budget and duration. 

A full guide to Instagram Ad placement can be found here.

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